Craigslist is usually thought of as a simple classifieds site – that’s entirely free. What many don’t know, however, is that apartment listings are not free for NYC brokers. It costs up to $10 per post. (In addition to NYC brokered rentals, the site also charges $25-$75 per job posting in 19 major markets and $10 for “Therapeutic Services”. See Craigslist Pricing.)
So how much money is Craigslist pulling in from the NYC broker community? Based on our data sample of a full week in April, and the current rate of $10 per ad, Craigslist revenues are approximately $287,000 per week, which over a full year comes to about $15 million dollars.