When I moved to New York, one of the first culture “shocks” I felt, or rather that my shoulders and back felt, was the fact that I had to carry everything myself. I no longer had a car to stash and transport gym clothes, groceries or laundry. I bought a little granny cart for the latter items, but pushing that wheeled cage was cumbersome on the uneven slate sidewalks of my neighborhood. Inevitably, I began to collect bags in all kinds of shapes and sizes to carry the things of my life. Now, I have many, too many, that are all stashed in a duffel bag under my bed. Why under the bed? I’ve found the bag that beats ’em all. It’s called Baggu.
A few months ago, Baggu was the official gift bag at the 99 Percent, a conference of speakers that focuses not on the great idea, but how to enact the great idea. It flies under the assumption that we all have fantastic, astounding moments of inspiration but it’s putting these gems of energy into motion that trips us up. I think this is one of my biggest hurdles, as it is for some of my nearest and dearest. In fact, my friends joke about making an “idea” book that culls together their groundbreaking thoughts for someone else to make happen. That book is still in development.
Back to the 99% Percent and Baggu. There were a bevy of amazing speakers from Google, Pentegram, and Friends of the Highline, among others. It was an inspirational moment of connection for, basically, a lot of really cool people. Which is why Baggu’s presence made sense—a great idea that has seen the light of day. I’ve been using mine religiously ever since. The magic of Baggu comes from the fact that it’s cut from a single piece of nylon. There’s just one seam on the bottom, so it holds a lot, and there’s very little waste in its production. It’s comfortable on my shoulder and the nylon feels cozy, which is why I love this one over all of the others. The colors are amazing, the stripes and patterns too. Baggu just came out with a canvas tote called the Duck bag, and now I’m obsessed. I’ll take one or two or three!