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Craigslist Rakes It In

May 2nd, 2011 : The Naked Apartments Team

Craigslist is usually thought of as a simple classifieds site – that’s entirely free. What many don’t know, however, is that apartment listings are not free for NYC brokers. It costs up to $10 per post. (In addition to NYC brokered rentals, the site also charges $25-$75 per  job posting in 19 major markets and $10 for “Therapeutic Services”. See Craigslist Pricing.)

So how much money is Craigslist pulling in from the NYC broker community? Based on our data sample of a full week in April, and the current rate of $10 per ad, Craigslist revenues are approximately $287,000 per week, which over a full year comes to about $15 million dollars.

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11 Comments
Categories: Infographics
  • I know that Craigslist is one of those sites you HAVE to post on because of the sheer traffic of the site alone, but come on… have you seen how quickly your ad gets buried in a location such as NYC?

    On top of that you have your angry competition who just constantly flags your posts to try and ‘eliminate’ you from the site… thus, eliminating the competition. Obviously, it doesn’t always work if/when you have legitimate ads on there, but still.

    Craigslist is short-term gain, not long-term. So, if you have the energy, go nuts.

    Oh, and ya, that IS a lot of $CRATCH! Multiply that by the other cities/locations that are charging for brokers, and you’re talking astronomical dollar signs.

    http://www.housingblock.com/

  • Craigslist is a joke!!! Craig makes tons of money from NYC real estate agents and treats them like criminals. Meanwhile, he took forever to shut down the adult services section even after all those women were killed. He’s a horror show and I can’t wait for people to stop using that stupid website!!!
    +1

  • Envy …. Greed …. Why another company like nakedapartments who tries to be better than craigslist.org should be concern about their annual revenue, I think nakedapartments wished that they were making close to that amount. By the way it is not like brokers and agents will be posting for free on nakedapartments. Actually, If craigslist.org that want they actually can put nakedapartments out of business by just replicating what they are doing which I think is great and fantastic

  • I am a real estate agent and have been one for 5 years i have use both craigslist and nakedapartments. I don’t agree with the way craigslist treat real estate agents myself but i must say craigslist does works and its very effective. They way i see it is they provide a service, the service works, and you pay for it. yes they can improve on some things but for the most part it works, just like this site provide a service, whether its less the craigslist or not its still not free. I think there is enough room for everyone to exist.

    ps. 95% of Real Estate companies have craigslist as their number source of advertisement then everything else comes after. There is a reason for that.

  • In order to get the discounted rate of $8 per ad as a broker/agent to list/post, ads need to be bought in bundles/blocks of $1,000 at a time! That’s ridiculous.

  • Craigslist is a joke!!! Craig makes tons of money from NYC real estate agents and treats them like criminals. Meanwhile, he took forever to shut down the adult services section even after all those women were killed. He’s a horror show and I can’t wait for people to stop using that stupid website!!!

  • Craigslist sucks. Pay for an ad for nothing. nobody I know looks there. You get 50 leads from the ad and all want below market rent. It’s a joke. Especially wanting to rent in Manhattan.

  • A lot of questions about that last comment:
    How much do you pay to get the $6 bulk discount?
    Is that discounted pricing available to all agents? or Do all posts have to go through the broker’s account?
    Any examples of some brokerages that have done that for their agents?
    Thanks!

  • most real estate firms, who place listings on CL in bulk, only pay $6 per listing… not $10

  • It’s important to note that they no longer make money from “adult services”. They pulled down that section in September 2010.

    Wired.com article on how Craigslist pulls down “adult services.” http://www.wired.com/epicenter/2010/09/censored-craigslist-adult-services-blocked-in-u-s/

    CNET.com article on how Craigslist pulled down “erotic services,” and replaced with “adult services,” which cost $10/post: http://news.cnet.com/8301-1023_3-10239610-93.html

  • Another study projects Craigslist revenues from NYC rentals at 20 million in 2010.

    NYC apartment rentals: $20.6 million
    Job posts: $65.3 million
    “Sex-worker advertising in 39 markets”: $34.8 million
    Total: $120.7 million

    See details here: http://aimgroup.com/blog/2011/01/07/how-much-did-craigslist-earn-in-2010-about-what-we-said-it-would/

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