who we are
Joe Charat
CEO
As CEO of our fast growing start-up, Joe has multiple roles: strategy, operations, marketing, customer support and sales.
After graduating from Harvard College with an honors degree in Government, Joe took a standard post-graduate job, scuba diving 75-foot fish pens at a family fish farm in Mexico. After two years at the farm, he moved back to Boston and joined BuyerZone, a site that helps businesses compare price quotes for major purchases. Reed Business, a division of Reed Elsevier, acquired BuyerZone in 2007. After the acquisition, Joe continued to work for the company, running the Online Marketing and Emerging Business departments.
Joe enjoys golf, fishing, biking and constantly losing to his wife at board games.
Peter Treadway
Co-founder
Peter is a Co-Founder and board member of Naked Apartments. In his day job, Peter works as an investment analyst at EMS Capital Management, a New York-based investment fund. From 2003 until early 2010, Peter worked at Tracer Capital, a New York-based hedge fund. At both EMS and Tracer, he focused on investing in media and internet companies.
Before Tracer, Peter worked as an investment banking analyst at Morgan Stanley. He worked in the Mergers and Acquisitions group as well as the Consumer/Retail group. Peter graduated from Harvard College in 2002 with an honors degree in Economics.
He is a frustrated renter, an avid sports participant (soccer, basketball, football), and slow but dedicated book reader. He's contemplating learning Mandarin, so long as he can get his wife Laura to join him.
Jay Signorello
Lead Developer
Jay is lead developer and responsible for operations at Naked Apartments.
He's the main man when it comes to development, with over eight years of experience, including serving as the Lead Engineer at Heavy.com. At Heavy.com, Jay helped lead the development of a video ad network dubbed Husky Media, which received over 19 million unique users and generated over $100k in revenue in the first 60 days. He also served as Director of Software Development at Pepperjam, a renowned full service Internet marketing firm. Jay holds a BS in Information Technology from Penn State University.
He enjoys building useful web apps, biking, fishing, watching movies, woodcrafting, and most of all good food. He resides in Northern NJ with his wife, Serina.
Gabriel Friedman
Creative Director
Gabriel is the Creative Director of Naked Apartments. He is responsible for the visual design and overall user experience.
Before joining NA, he owned a small web design firm specializing in e-commerce sites. He developed an online presence for influential brands such as the Sesame Workshop, Criterion, ESPN, PBS, the Nature Conservancy, Star Trek, Pepsi, and CBS.
In previous careers, Gabriel worked as a freelance journalist, private detective, vintage clothing retailer and orange juice salesman. He graduated from UC Berkeley with honors degrees in Philosophy and French. He lives in Brooklyn with his girfriend.
