Management Team

Joe Charat


Joe Charat is the CEO and Chairman of the Board. Before Naked Apartments, Joe served on the management team at BuyerZone, where he oversaw the Emerging Business Department, which incubated new business concepts, and the Online Marketing Department, which managed the company's multimillion dollar marketing budget. BuyerZone was acquired by Reed Elsevier (NY: RUK).

Before his career in web applications, Joe worked in Mexico for a pioneering company in the global seafood industry. The company air freighted over 4,000 tons of sashimi grade fish, which was auctioned in Tokyo's Tsukiji fish market. He reported to the CEO as a Project Manager, assisting with operations, marketing, investor relations, and financial planning and analysis.

Joe graduated Cum Laude from Harvard University.

Jay Signorello

CTO & Co-Founder

Jay is the CTO and founding technical architect of Naked Apartments.

Jay started his career running a software consulting firm in Northeastern Pennsylvania. He later was brought on as Director of Software Development at the renowned Internet marketing firm, Pepperjam, which was later acquired by GSI Commerce (NASDAQ – GSIC). In his role, he built out the engineering division as well as co-architected the PepperJam Exchange. After Pepperjam, he joined as a Lead Engineer, where he lead the architecture of a video ad network that surpassed 19 million uniques and generated over $100k in revenue in its first 60 days.

In addition, Jay has advised several early stage startups in the NYC area on talent acquisition, technology, and running lean.

Jay graduated from Pennsylvania State University with a degree in Information Sciences and Technology.

Gabriel Friedman

Creative Director

Gabriel is the Creative Director of Naked Apartments, responsible for the visual design and overall user experience.

Gabriel began his web career at Salomon Smith Barney, where he lead the web team in designing and developing the first full-service brokerage web site, winning widespread industry accolades. He left to create his own consultancy, working with clients such as Goldman Sachs, Instinet, Sony, Broadvision, and many others.

More recently, he's developed sites for Sesame Workshop, Criterion, ESPN, PBS, the Nature Conservancy, Star Trek, Pepsi, CBS, and created designs for several startups including Y-combinator stars MarketBrief and SpringCoin.

Board of Directors

Joe Charat CEO

Peter TreadwayCo-Founder

Peter is a Co-Founder and Board member of Naked Apartments. By day, Peter works as an investment analyst at Steadfast Financial, a New York-based investment fund. From 2003 until early 2010, Peter worked at Tracer Capital, a New York-based hedge fund. Peter graduated from Harvard in 2002 with an honors degree in Economics.

Shankar DesaiCo-Founder

Shankar is Co-Founder and former CEO of Naked Apartments.

After receiving an Honors degree in Government from Harvard in 2002, Shankar spent two years as a teaching fellow at the Norbulingka Institute teaching Political Science to Tibetan Refugees. Back in the States, he worked as an investment analyst at a Soros-backed venture philanthropy fund, focusing on new technologies for civic engagement.

Shankar now consults for two ecommerce companies in San Francisco and NYC.