Our Leadership Team

Joe Charat /CEO

As CEO of our fast-growing start-up, Joe has multiple roles: strategy, operations, marketing, customer support and sales.

After graduating from Harvard College with an honors degree in Government, Joe took a standard post-graduate job, scuba diving 75-foot fish pens at a family fish farm in Mexico. He then moved to Boston to join BuyerZone, a site that helps businesses compare price quotes for major purchases.

Joe enjoys golf, fishing, biking and constantly losing to his wife at board games.

Jay Signorello/Lead Developer

Jay heads up development and operations. Previously, he was Lead Engineer at Heavy.com, where he lead the development of Husky Media, a video ad network, suprassing 19 million unique users and generating over $100k in revenue in the first 60 days. He also served as Director of Software Development at Pepperjam, a renowned full service Internet marketing firm.

He enjoys building web apps, biking, fishing, movies, woodcrafting, and most of all good food. He resides in Northern NJ with his wife, Serina.

Gabriel Friedman/Creative Director

Gabriel is the Creative Director of Naked Apartments. He is responsible for the visual design and overall user experience.

Before joining NA, he owned a small web design firm specializing in e-commerce sites. He developed an online presence for influential brands such as the Sesame Workshop, Criterion, ESPN, PBS, the Nature Conservancy, Star Trek, Pepsi, and CBS.

Peter Treadway/Co-Founder

Peter is a Co-Founder and Board member of Naked Apartments. By day, Peter works as an investment analyst at Steadfast Financial, a New York-based investment fund. From 2003 until early 2010, Peter worked at Tracer Capital, a New York-based hedge fund. Peter graduated from Harvard College in 2002 with an honors degree in Economics.

He is a frustrated renter, an avid sports participant (soccer, basketball, football), and slow but dedicated book reader. He's contemplating learning Mandarin, so long as he can get his wife Laura to join him.

Shankar Desai/Co-Founder

Shankar is Co-Founder and former CEO of Naked Apartments.

After receiving an Honors degree in Government from Harvard in 2002, Shankar spent two years as a teaching fellow at the Norbulingka Institute teaching Political Science to Tibetan Refugees. Back in the States, he worked as an investment analyst at a Soros-backed venture philanthropy fund, focusing on new technologies for civic engagement.

He enjoys Ashtanga yoga, has a screenplay in development and now lives in Maine.