Through the years our business has adapted to the realities of the NYC rental market, using technology to simplify how renters find their next home. We’ve innovated in an industry badly in need of it. And we’re incredibly proud of our many accomplishments:
Choice: In NYC, most apartments are advertised by multiple agents, which is why the same listing appears repeatedly on competing sites like Craigslist. We group all duplicate listings so that renters can quickly compare and choose whom to contact -- by the photo sets, apartment descriptions, agent reviews and agent response-times. See it in action.
Safety: Unfortunately, scams are rampant in rentals, which is why most sites display language about "being careful, not wiring money, etc." Instead of a simple warning, we proactively force a series of safety screens. We're the only site that verifies licensing credentials, and we display that licensing information to the consumer. Plus, every landlord goes through a manual check to ensure they're listed as the owner of record.
Top Realtime Listings Database: We have data relationships in place with every major rental brokerage, and landlord in NYC, giving renters the most comprehensive choice of available apartments, with and without a broker's fee.
Verified Listings: On top of our proprietary database, we run a series of algorithms to "Verify" apartments that we know to be accurate and available. And in addition to letting renters search Verified listings, we also display a warning flag if we think a description might be inaccurate.
Local Expertise: Major markets require, and justify, a truly localized product. Nearly 70% of New Yorkers rent, not buy. And no other site is more focused on NY rentals than NakedApartments. We get this city.