Having earned designation as both a Certified Buyer Representative (CBR) and a Certified Negotiation Expert (CNE), Royce Cara Berler brings her clients a wealth of real estate marketing expertise, shrewd bargaining skills, and an in-depth knowledge shared by only the top 1% of the nation's agents. On a mission to match people with their dream properties, she confidently taps into her arsenal of road-tested and client-proven skills to help New Yorkers settle into a new place or sell their current one...which led to her recognition as a 2012 Sales Person of the Year Award for Citi's Union Square office.
Today, as a Licensed Real Estate Sales Person with Citi Habitats Relocation office, Royce believes, "Whether discriminating clients are looking for the right Manhattan property, marketing their current home, or uncovering the ideal rental, I make every effort to be their trusted friend, partner, and advisor...educating clients, managing the complicated process, giving advice, and providing the best possible resources to meet their needs...all without ever wasting their valuable time." Royce's many satisfied clients agree—she delivers the level of experience, training, and sincerely attentive service that discerning NYC buyers, sellers and renters deserve.
"We were very specific regarding location, price, and floor plan in our search, and Royce scored on every point. She is a great listener and was very attuned to our needs." — Jenny L.
"She ]Royce] manages to balance everything perfectly; friendly without being phony, knowledgeable without being arrogant and firm without being pushy. I felt I always had an ally." — Margarita M. ]worked with Royce to sell and buy]
Royce is well equipped to address a wide range of diverse client requirements and meet most any request with ease. She is as adept at finding the perfect residence for young, first-time buyers, more space for expanding families, and investment properties as she is working with empty-nesters moving back into the city and those wanting to uncover the ideal pied-à-terre. What sets her apart is the innovative, creative thinking, outside-the-box marketing know-how, and attention to details that came with her Bachelor of Science degree in Marketing/Merchandise Management from New York City's prestigious Fashion Institute of Technology. In addition, she puts her extensive sales, service, and executive management background to work, with experience as Vice President of Retail in the Italian shoe industry, where she honed her ability to effectively work with and balance multiple details and personalities.
An Upper West Side apartment owner and resident, who's originally from Long Island, Royce really knows the New York area and enjoys working with clients from anywhere in the world to help them find that special apartment or sell their beloved residence in any Manhattan neighborhood. She'll make buying, selling and renting NYC property understandable, manageable, and most importantly, achievable, with her practical guidance, winning humor, and calm, self-assured advice.